Phone calls are vital to your business. They are likely the point of contact closest to making a sale, and for major purchases, people simply won’t spend money if they can’t get someone on the phone. For the senior living industry, if you’re not call tracking, you’re not tracking at all. And if you can’t demonstrate results for your marketing team, questions will start to be asked.
Call tracking is a marketing tool for businesses that ensures you can demonstrate your marketing efforts are paying off. It can give you hard ROI figures to present to your team and company, while behind the scenes it give you the hard data you need to keep improving those numbers.