Small-to-medium businesses say calls from potential customers are their most valuable source of incoming leads. Phone calls connect your senior living business to the customer directly–giving them the confidence to buy from a business they trust. Oftentimes, if a lead can’t get in touch with someone personally, they move on to the next business who does respond to their queries. Call tracking and recording is not only important, but it is critical.
For the senior living industry, if you’re not tracking your calls, you’re not tracking your sales and marketing at all.
Call tracking and recording is multifaceted and critical to helping sales and marketing departments succeed. Tracking and recording can help marketing departments demonstrate which campaigns are performing best–to prove and improve ROI. Sales can use the call tracking data to improve their training and gain the information they need to make the sale. Use call tracking data to report progress and keep that progress moving forward.