Mystery Shopping

Primo Solutions has established itself as the premier mystery shopping company in the United States and Canada, helping businesses better evaluate the shopping experience they offer and evaluate their service. We send in our experienced shoppers who provide quality and timely feedback when business owners can't be there. Our shoppers offer their personal experience to our customers with each and every shop. After all, it's time to stop selling the product and start selling the experience. To help evaluate the customer experience, we provide the following types of mystery shops:

  • Telephone Shops: 
    Do you realize that about 80% of all deals are lost over the phone?  Have you ever evaluated your answering service?  How do your weekend and shift employees handle calls during non-business hours?  The telephone shop is a quick and cost effective way to see through the eyes of the customer.
  • In-Person Shops: 
    What really goes on during the sales presentation or the customer service experience?  Is rapport being built?  Are needs being identified?  Did the salesperson ask for the close?  Are the customer services standards met?  Our in-person shops will help identify the strengths and short falls in each customer interaction and achieve data for a business to evaluate and measure particular staff services and sales ability.
  • Web Analysis: 
    Your website is the face of your company.  Most people will research your company via the website before they ever pick up the phone to call you.  How many times have your customers completed a contact  form on your website and never received a response?  How long does it take for them to receive a response?  How many times do you get the automatic email immediately, but never get the follow-up?  How many times have your prospects received an undeliverable email because email addresses have not been updated on your website?  Is this happening to your potential customers? Competitors leverage their rivals' weaknesses.  Our shoppers can perform a web analysis shop  and identify critical information that occurs every time a customer requests information.

Each of these shops can be used as a “stand alone” service. However, to capture an overall picture of your organization, a combination of all three types of shops is the most beneficial. Mystery Shopping can benefit your organization by:

  • Determining customer satisfaction and improving perceived levels of service
  • Increasing your company profits by understanding the customer's view of your business
  • Reporting competitive strengths and weaknesses
  • Confirming the integrity of employees, company procedures and internal controls
  • Supporting an incentive program that will boost employee productivity and  loyalty
  • Identifying problems - large or small
  • Targeting your limited training resources

Sample Reports

Click here to view samples of our reports

Email Report 1 Email Report 2 Email Report 3
Monthly Shop Scores Section Score by Manager Shop Views by Location
Shop Views by Region Shop Views Sample Survey

Sample Audio Shops

Click the play button below to play the sample audio shops.

 

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