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Training and Coaching

Sales Training and Coaching


Senior Housing Sales Seminar

This three-day, power-packed seminar presented by Michael Miller – Professional Sales Trainer and Coach, Motivational Speaker, and Author of “Stop Selling and Start Caring” – will be LIVE and what many call, one of the most dynamic & informative seminars in the senior living space.

Primo Solutions is a sales training and consulting firm with a unique and customized  approach that focuses on long-term census growth.  When it comes to building and maintaining successful senior living communities, implementing effective and consistent sales techniques that drive occupancy growth are vital. We’ll work closely with you to assess the current standings of your company by reviewing the practices of your sales and marketing team and your customer service.  We will then be able to provide professional recommendations for improvements and will implement training that is customized to your needs.

Our services include leadership training, customer service training, and sales and marketing training. We offer one-time or on-going training and coaching for your entire staff as well as on an individual basis.  Regardless of the level of care you offer – Independent Living, Assisted Living, Skilled Nursing, Long Term Care, Continuing Care Retirement Community (CCRC), Home Health, etc. – we can help increase your closing ratios.  Whether you manage a portfolio of communities across the company, operate a single community, or in pre-development/start-up phase, Primo Solutions will provide a customized solution based on your current needs and goals.

Stop Selling and Start Caring

The “Stop Selling and Start Caring” Approach

The “Stop Selling and Start Caring” Program was designed specifically for the senior living industry.  The ultimate goal is to introduce the implementation of systems that will ultimately allow for increased traffic, turnkey sales processes, shorter sales cycles and increased closing conversions. The on-site training allows sales teams to develop a foundation for understanding the sales systems in an interactive, hands on environment.  The coaching allows the trainer to interact with the sales counselor in their own environment, and tailor the process to any unique environmental factors identified. The training is tailored and customized to our client’s most immediate needs based on a deep dive session prior to starting the training.

How We Can Help

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We provide you with the resources to analyze your organizational needs.

We provide you with actionable comprehensive solutions.

The "Stop Selling and Start Caring" methodology is customized based on the needs of your respective communities and sales counselors.

Many of our clients have doubled and tripled their closing ratios in a very short period of time.

We specialize in the senior living industry and are experts in Sales and Marketing.

We offer training and coaching at your location or over the phone.

Our goal is to drive your occupancy to 100%, and keep you there.

Our customized training and coaching tools will ensure immediate success.

We will help you develop an effective pricing strategy and pre-leasing program that will result in occupied units on opening day.

Closing ratios in our industry are disappointing and seriously affecting the bottom line.

Do not wait for things to get better.  Do not wait another day to take action.  Increased occupancy equals increased revenue.  It’s time to stop settling.

Contact us to learn more about our Sales Training!