Converting Satisfied Residents into Community Ambassadors
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Creating a secure foundation for your business comes down to understanding both the hearts and minds of your customers. Customer Satisfaction is VERY DIFFERENT from Customer Loyalty. One is a requirement to do business; the other is the basis for sustained profitability and growth. The irony with regard to customer churn is that most organizations believe pricing as the primary reason for customer turnover. However, 70% of customers indicate poor customer service as the prime reason for “defecting.”