Primo Solutions is a sales training and consulting firm with a unique and customized  approach that focuses on long-term census growth.  When it comes to building and maintaining successful senior living communities, implementing effective and consistent sales techniques that drive occupancy growth are vital. We’ll work closely with you to assess the current standings of your company by reviewing the practices of your sales and marketing team and your customer service.  We will then be able to provide professional recommendations for improvements and will implement training that is customized to your needs.

Our services include leadership training, customer service training, and sales and marketing training. We offer one-time or on-going training and coaching for your entire staff as well as on an individual basis.  Regardless of the level of care you offer – Independent Living, Assisted Living, Skilled Nursing, Long Term Care, Continuing Care Retirement Community (CCRC), Home Health, etc. – we can help increase your closing ratios.  Whether you manage a portfolio of communities across the company, operate a single community, or in pre-development/start-up phase, Primo Solutions will provide a customized solution based on your current needs and goals.

The “Stop Selling and Start Caring” Approach

The “Stop Selling and Start Caring” Program was designed specifically for the senior living industry.  The ultimate goal is to introduce the implementation of systems that will ultimately allow for increased traffic, turnkey sales processes, shorter sales cycles and increased closing conversions. The on-site training allows sales teams to develop a foundation for understanding the sales systems in an interactive, hands on environment.  The coaching allows the trainer to interact with the sales counselor in their own environment, and tailor the process to any unique environmental factors identified. The training is tailored and customized to our client’s most immediate needs based on a deep dive session prior to starting the training.