by Mike Miller | Books, General, Mystery Shopping, Training and Coaching
Creating a Sales Culture What does the word “combat” have in common with creating a sales culture? The word “combat” in any context sounds harsh, right? As a result, when I speak at senior living conferences, I am frequently asked to change...
by Mike Miller | General, Mystery Shopping, Training and Coaching
It’s safe to say that in most industries, trends are fluid and continuously change over the course of time. However, there always seems to be an exception to the rule. The senior living industry is that exception. Narrowing it down even more, the sales process and...
by Mike Miller | General, Mystery Shopping
Brookdale Senior Living Inc. selects Primo Solutions, LLC as their Preferred Mystery Shopping Provider. Brookdale Senior Living, the largest provider of senior housing in the United States, recently selected Primo Solutions, LLC as their preferred Mystery Shopping...
by Mike Miller | General, Mystery Shopping
You Can’t Expect It If You Don’t Inspect It. It’s fierce. It’s competitive. It’s about always winning and never losing. It’s about always being number one. It’s a way of life. It’s what we have come to expect. What am I talking about? Well, it is certainly...
by Mike Miller | Mystery Shopping, Training and Coaching
When it comes to marketing, we are all different. The “one size fits all” is a great marketing campaign for products like belts, hats, gloves, etc. but not for services like training and mystery shopping. When it comes to services that involve people’s emotions, a...
by Mike Miller | General, Mystery Shopping, Training and Coaching
Mystery Shopping Alone is not Enough How many times have you lost a client because mystery shopping did not change their current state? Has the client ever stated, “We expect to see an impact if you plan to renew our contract”? Many times, our clients expect us to...
