Brookdale Senior Living and Primo Solutions Partnership

by Mike Miller | General, Mystery Shopping

Brookdale Senior Living Inc. selects Primo Solutions, LLC as their Preferred Mystery Shopping Provider. Brookdale Senior Living, the largest provider of senior housing in the United States, recently selected Primo Solutions, LLC as their preferred Mystery Shopping...

The One Question Every Organization Should Ask

by Mike Miller | Digital Comment Cards, General

THE MEASURING STICK If the senior living industry was being graded on Customer Satisfaction and the measuring stick was whether they conducted their annual surveys, then it is probably safe to assume that the industry would earn an acceptable score. However, if the...

The Thrill of Victory or the Agony of Defeat?

by Mike Miller | General

Victory or Defeat – Which one is the most powerful? It’s the championship game. One team will win and the other will lose. The winning team will stay on the field and get the most publicity. The losing team will head to the locker room. As players, one team will...

One Size Marketing Does Not Fit ALL

by Mike Miller | Mystery Shopping, Training and Coaching

When it comes to marketing, we are all different. The “one size fits all” is a great marketing campaign for products like belts, hats, gloves, etc. but not for services like training and mystery shopping. When it comes to services that involve people’s emotions, a...

Mystery Shopping – It’s Not Enough

by Mike Miller | General, Mystery Shopping, Training and Coaching

Mystery Shopping Alone is not Enough How many times have you lost a client because mystery shopping did not change their current state? Has the client ever stated, “We expect to see an impact if you plan to renew our contract”? Many times, our clients expect us to...