by Mike Miller | Digital Comment Cards, General
THE MEASURING STICK If the senior living industry was being graded on Customer Satisfaction and the measuring stick was whether they conducted their annual surveys, then it is probably safe to assume that the industry would earn an acceptable score. However, if the...
by Mike Miller | Mystery Shopping, Training and Coaching
When it comes to marketing, we are all different. The “one size fits all” is a great marketing campaign for products like belts, hats, gloves, etc. but not for services like training and mystery shopping. When it comes to services that involve people’s emotions, a...
by Mike Miller | General, Mystery Shopping, Training and Coaching
Mystery Shopping Alone is not Enough How many times have you lost a client because mystery shopping did not change their current state? Has the client ever stated, “We expect to see an impact if you plan to renew our contract”? Many times, our clients expect us to...
by Mike Miller | Customer Service, General, Mystery Shopping
Elmo, owner of Elmo’s Pizza Shack, opens up his local newspaper Saturday morning and is surprised to find a review of his restaurant; he had no idea a critic had come into the place. Unfortunately, he is shocked even more by what the critic has to say. “Upon hearing a...
by Mike Miller | General, Training and Coaching
Selling is a Numbers Game – Or is it? The numbers don’t lie, but are they hiding the real truth? “If I can just get more leads, I can close more deals.” If I had a dollar for every time I heard these words come out of a salesperson’s mouth, I could start...